> What I don't get is 727 hours for that specific logo. It's not 727 hours for the logo. It was that many hours for the entire rebranding effort, including com

> What I don't get is 727 hours for that specific logo. It's not 727 hours for the logo. It was that many hours for the entire rebranding effort, including coming up with the brand and implementing it. When coming up with logos and brands, it's often necessary to brainstorm ideas, try many of them out, review them with stakeholders, before finally settling on one vision and then executing it.