I think the Washington Post pretty badly mischaracterized the original findings, which were as follows: "18F Branding – Staff spent 727 hours (valued at an est

I think the Washington Post pretty badly mischaracterized the original findings, which were as follows: "18F Branding – Staff spent 727 hours (valued at an estimated $140,104) developing the 18F brand. An example of one of their branding projects is the 18F logo change, seen below in Figure 8. " It was 727 for all branding activities and the logo was just one of them. And that's over a period of almost 2 years. Doesn't strike me as unreasonable, especially in the early stages.