I'd want to see the ad copy to believe this. The remnant inventory may have cost $2.00/$4.00 CPM but if the ad copy is highly relevant to the readers of the par

I'd want to see the ad copy to believe this. The remnant inventory may have cost $2.00/$4.00 CPM but if the ad copy is highly relevant to the readers of the particular site (i.e. listen to our CTO talk about digital marketing) this is quite deceptive to draw industry wide conclusions based on this - some other readers have questioned the sample size which I agree with.