You're right, that it is difficult to visualize from the POV of a less-than-net-savvy local business owner. However, we are finding that a lot of small busines

You're right, that it is difficult to visualize from the POV of a less-than-net-savvy local business owner. However, we are finding that a lot of small business owners know that they need to take advantage of the internet, but they don't know how. They have a website, usually a static website that they paid some student X thousand dollars to build, that they can't update because the kid disappeared. They hear about Twitter and Facebook in the news or Inc magazine, but they don't know how to get started. They have a lot of information that others are interest in, but they're not getting it out there. We help with that, for example we also send their content to local journalists who are always looking for more local happenings.