It's more than just free shipping. It's the two-day shipping that Amazon and Walmart are offering with Prime and Shipping Pass. The problem with the smaller e

It's more than just free shipping. It's the two-day shipping that Amazon and Walmart are offering with Prime and Shipping Pass. The problem with the smaller e-commerce shops is that most people aren't going to subscribe to 3,4,etc... annual service fees...especially for small places. It took me a while to justify Walmart.com's Shipping Pass fee, but once I saw the huge discounts that I can get on bathroom and household stuff, then I got on board.