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Facebook provides plenty of conversion tracking features, if you can't figure out your ROI on FB advertising you're doing it wrong. There are obvious reasons wh
by jonknee 10y ago
Facebook provides plenty of conversion tracking features, if you can't figure out your ROI on FB advertising you're doing it wrong. There are obvious reasons why they wouldn't want to provide reports on what email addresses were marketed to (Google doesn't let you do that either...).
- shostack 10y agoFiguring out cross channel attribution is far from an easy or solved problem in terms of determining ROI for a high funnel channel like this.