According to [0], mobile ads are expected to surpass desktop in 2017. On another note (related to the link I just provided), is it me or is that Google AMP s

According to [0], mobile ads are expected to surpass desktop in 2017. On another note (related to the link I just provided), is it me or is that Google AMP service completely heinous? It seems to hide publisher content behind Google URLs and nearly force publishers to integrate to it to land in top results. Why aren't people pissed about this "takeover"? What am I missing? [0] https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/20/mobile-internet-ad-spending-desktop/ https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/2...