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I think that your messaging is clear and the value of your product is tangible: You help get my information out, with the result (hopefully) that I get more peo

I think that your messaging is clear and the value of your product is tangible: You help get my information out, with the result (hopefully) that I get more people to come to my site / more generally interact with my brand. Stream of thoughts - no order: * EggZack? Ok. First thing that popped into my head was 'Ballsack' .. maybe that's just the way my mind works :) * The logo / graphic design feels a little bit lightweight / children's TV - might cause an issue if a prospective client has to run it by their boss first: 'Why am I looking at a cartoon about eggs?' * Am not entirely sure HOW the process works - I want the end result.. what are the steps that lead to it? Do I just press a button and whoosh? * I have a slightly irrational fear that this sails close to spamming - I assume it doesn't, but you might need to assuage that fear in others * I looked at the FAQs to narrow down some answers, but was bombarded with implementation 'stuff' that confused me further: sub-types, outlets, file-resources, building a website? * Is your product essentially a custom-hosted CMS for a website that has all these broadcasting/publishing/pinging/api-integration features built in (not to belittle it - that's great)? If so - it's not obvious from the main pages/video that this is the case. I want your end-result, but, I already have a website that I have invested a lot into - what can you do for me? (Hypothetically) * In your FAQ you have a link to your 'custom website development process page' that doesn't work.. so I couldn't find the answer to the above. That's about it I think - good messaging, good sounding end-result.. how do I get there? Best of luck!

rmorrison 16y ago
Thanks a lot for the feedback: I have a slightly irrational fear that this sails close to spamming - Good point, but that's certainly not what we're trying to do. We're getting their message out to people who want it. They're not pushing it to everybody, just people that connected to their social networks, or visited their website, or reporters who want to write about it. FAQs - You're right, we were kind of using FAQs for both potential customers and existing ones. Is your product essentially a custom-hosted CMS - One of the features is a CMS-like system. Companies can optionally choose to host their website on our servers. Regardless of whether or not they do, we still broadcast it to all the other places. Thanks for the thoughts, we'll definitely use it!
- cheesemuffler 16y ago
  No worries. Thinking on things a little more: I'm not sure what your conversion rates are like, but that element of 'what exactly is involved here - how does it work?' is the thing that causes most friction for me.. If you were to explain somewhere: 'we do X, you do Y, we do Z.. then everything's ready for lift-off' then that would remove the last hurdle, in my mind at-least.

rmorrison 16y ago

Thanks a lot for the feedback: I have a slightly irrational fear that this sails close to spamming - Good point, but that's certainly not what we're trying to do. We're getting their message out to people who want it. They're not pushing it to everybody, just people that connected to their social networks, or visited their website, or reporters who want to write about it. FAQs - You're right, we were kind of using FAQs for both potential customers and existing ones. Is your product essentially a custom-hosted CMS - One of the features is a CMS-like system. Companies can optionally choose to host their website on our servers. Regardless of whether or not they do, we still broadcast it to all the other places. Thanks for the thoughts, we'll definitely use it!

cheesemuffler 16y ago
No worries. Thinking on things a little more: I'm not sure what your conversion rates are like, but that element of 'what exactly is involved here - how does it work?' is the thing that causes most friction for me.. If you were to explain somewhere: 'we do X, you do Y, we do Z.. then everything's ready for lift-off' then that would remove the last hurdle, in my mind at-least.