8 ms·

"Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue

by jbob2000 10y ago

"Mobile advertising revenue represented approximately 84% of advertising revenue for the third quarter of 2016, up from approximately 78% of advertising revenue in the third quarter of 2015." Is advertising dead on the desktop?

rdslw 10y ago
Nah. You can only thank uncle do-not-evil-till-IPO-Google that they still block browser extensions on mobile. Resulting in no adblockers :-(
- euyyn 10y ago
  As if people would go through the trouble of opening Facebook in a mobile browser instead of just using the app.
  - rdslw 10y ago
    More and more people (myself incl) are not using fb app. Reasons: * all time location tracking * inability to block ads (firefox allows to block ads on android) * making it harder to induce compulsive fb usage (its addictive) * battery usage (this is huge, try it)
    - nf05papsjfVbc 10y ago
      Also you don't need to let FB get the entire gamut of permissions possible on the phone.
  - deleted 10y ago
    [deleted]
  - saiya-jin 10y ago
    I do walk through it, it's painless (1 extra tap on screen) and it's exactly to not have FB apps on cell phone and not have ads displayed. I use FB less, which is good for healthier life. FB long lost its glamour, it's just another RSS news feed about friends/interests. Same for my fiancee.
rdslw 10y ago
Nah. You can only thank uncle do-not-evil-till-IPO-Google that they still block browser extensions on mobile. Resulting in no adblockers :-(
a13n 10y ago
Or is desktop traffic dead? :)
- wesd 10y ago
  Assuming users are not on both mobile and desktop, then the desktop is around 100 million (DAU less Mobile DAUs): Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year. Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
  - a13n 10y ago
    I don't think that's a very safe assumption.
    - wesd 10y ago
      maybe rephrase to desk top only users is around 100 million.
- wmeredith 10y ago
  I use Facebook a lot to keep up with my family. My usage is probably 99% mobile.
meira 10y ago
Nope. And I, if I was Facebook, would not be proud of this stats. Don't put all your eggs in the same basket. Now, FB and Google has the opposite profit behavior. And I think it will be bad to both of them. Maybe they will meet in the middle, and lose their cash cow.
- the_watcher 10y ago
  Desktop revenue is growing too. Just not at the same rate as mobile. They have not ignored their desktop platform, in fact, the ad product is still designed for creating desktop ads, while they offer lots of tips and tools for optimizing them for mobile.
- Analemma_ 10y ago
  > Don't put all your eggs in the same basket. This is a strange complaint. A couple years ago, Facebook was making 90% of its money on the desktop, and people were saying the same thing. Now they have (very successfully) diversified, and the complaint is still there?
  - serge2k 10y ago
    I don't think it counts as diversification if you just move all your eggs to a different basket.
    - brianwawok 10y ago
      They added videos
  - meira 10y ago
    If it was a problem, why would it not be now? Only because it is said that the mobile basket is bigger? It may be less deep. Google still makes a lot more than FB.
matt4077 10y ago
I believe it's a result of install-this-app ads being the only format that delivers measurable results.
treebeard901 10y ago
> Is advertising dead on the desktop? It could mean that the only thing keeping the ad supported internet alive is the lack of AD blockers on mobile operating systems.
- cloudjacker 10y ago
  lack of their ubiquitous use you mean? ios added ad blockers and put the ad sector in a tizzy
  - MikeKusold 10y ago
    iOS ad blockers only apply to webkit views. Facebook's app is not effected by ad blockers.
    - saiya-jin 10y ago
      i will never ever install FB app or FB messenger on my cell phone anymore. Firefox with adblock, and if I can't message, well then there is SMS/Viber/Whatsapp/Hangouts/whateva.
unclebucknasty 10y ago
According to [0], mobile ads are expected to surpass desktop in 2017. On another note (related to the link I just provided), is it me or is that Google AMP service completely heinous? It seems to hide publisher content behind Google URLs and nearly force publishers to integrate to it to land in top results. Why aren't people pissed about this "takeover"? What am I missing? [0] https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/20/mobile-internet-ad-spending-desktop/ https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/2...
- brianwawok 10y ago
  Amp is amazing. Without amp it's pages full of full screen popovers that take 30 seconds to re see.
  - unclebucknasty 10y ago
    Could they have done this without making the underlying full pages/site inaccessible?
JBReefer 10y ago
No one seems to have gotten it yet, but: Instagram. You want to reach the cool kids, you must advertise on Instagram, and the only serious way to use ig is the app.
- spurgu 10y ago
  Instagram has ads?
  - JBReefer 10y ago
    Tons of them, in between posts, and they're fairly well targeted.
    - prawn 10y ago
      I manage three accounts and in the main one, I've never seen ads. Can't work out why.
      - us0r 10y ago
        3 samples I just took (which actually made me realize i get a ton of ads cause I didn't scroll very far for this): https://i.gyazo.com/5d48e7d926ad5e237536c9dfb99d6aa1.png https://i.gyazo.com/5d48e7d926ad5e237536c9dfb99d6aa1.png https://i.gyazo.com/0194219ec43f3ce6e386f9d5b2443bc3.jpg https://i.gyazo.com/0194219ec43f3ce6e386f9d5b2443bc3.jpg https://i.gyazo.com/e7904940fab2d6b610cbac5f83d119d8.png https://i.gyazo.com/e7904940fab2d6b610cbac5f83d119d8.png The last one is a gif or video.
      - cerved 10y ago
        You're excluded from the audience?
  - xenihn 10y ago
    Yes, users plugging products in their pictures/posts in exchange for money or free samples.
atishay811 10y ago
You don't have good ad blockers on mobile. With native apps ads are easier to show. You can download and cache them in the background.
- vgeek 10y ago
  For web? Firefox + uBlock origin works great on Android for web. Organic SERPs are actually visible.
png_hero 10y ago
is this all free-to-play mobile app installs? if so, worrisome.

rdslw 10y ago

Nah. You can only thank uncle do-not-evil-till-IPO-Google that they still block browser extensions on mobile. Resulting in no adblockers :-(

euyyn 10y ago
As if people would go through the trouble of opening Facebook in a mobile browser instead of just using the app.
- rdslw 10y ago
  More and more people (myself incl) are not using fb app. Reasons: * all time location tracking * inability to block ads (firefox allows to block ads on android) * making it harder to induce compulsive fb usage (its addictive) * battery usage (this is huge, try it)
  - nf05papsjfVbc 10y ago
    Also you don't need to let FB get the entire gamut of permissions possible on the phone.
- deleted 10y ago
  [deleted]
- saiya-jin 10y ago
  I do walk through it, it's painless (1 extra tap on screen) and it's exactly to not have FB apps on cell phone and not have ads displayed. I use FB less, which is good for healthier life. FB long lost its glamour, it's just another RSS news feed about friends/interests. Same for my fiancee.

rdslw 10y ago

Nah. You can only thank uncle do-not-evil-till-IPO-Google that they still block browser extensions on mobile. Resulting in no adblockers :-(

a13n 10y ago

Or is desktop traffic dead? :)

wesd 10y ago
Assuming users are not on both mobile and desktop, then the desktop is around 100 million (DAU less Mobile DAUs): Daily active users (DAUs) – DAUs were 1.18 billion on average for September 2016, an increase of 17% year-over-year. Mobile DAUs – Mobile DAUs were 1.09 billion on average for September 2016, an increase of 22% year-over-year.
- a13n 10y ago
  I don't think that's a very safe assumption.
  - wesd 10y ago
    maybe rephrase to desk top only users is around 100 million.
wmeredith 10y ago
I use Facebook a lot to keep up with my family. My usage is probably 99% mobile.

meira 10y ago

Nope. And I, if I was Facebook, would not be proud of this stats. Don't put all your eggs in the same basket. Now, FB and Google has the opposite profit behavior. And I think it will be bad to both of them. Maybe they will meet in the middle, and lose their cash cow.

the_watcher 10y ago
Desktop revenue is growing too. Just not at the same rate as mobile. They have not ignored their desktop platform, in fact, the ad product is still designed for creating desktop ads, while they offer lots of tips and tools for optimizing them for mobile.
Analemma_ 10y ago
> Don't put all your eggs in the same basket. This is a strange complaint. A couple years ago, Facebook was making 90% of its money on the desktop, and people were saying the same thing. Now they have (very successfully) diversified, and the complaint is still there?
- serge2k 10y ago
  I don't think it counts as diversification if you just move all your eggs to a different basket.
  - brianwawok 10y ago
    They added videos
- meira 10y ago
  If it was a problem, why would it not be now? Only because it is said that the mobile basket is bigger? It may be less deep. Google still makes a lot more than FB.

matt4077 10y ago

I believe it's a result of install-this-app ads being the only format that delivers measurable results.

treebeard901 10y ago

> Is advertising dead on the desktop? It could mean that the only thing keeping the ad supported internet alive is the lack of AD blockers on mobile operating systems.

cloudjacker 10y ago
lack of their ubiquitous use you mean? ios added ad blockers and put the ad sector in a tizzy
- MikeKusold 10y ago
  iOS ad blockers only apply to webkit views. Facebook's app is not effected by ad blockers.
  - saiya-jin 10y ago
    i will never ever install FB app or FB messenger on my cell phone anymore. Firefox with adblock, and if I can't message, well then there is SMS/Viber/Whatsapp/Hangouts/whateva.

unclebucknasty 10y ago

According to [0], mobile ads are expected to surpass desktop in 2017. On another note (related to the link I just provided), is it me or is that Google AMP service completely heinous? It seems to hide publisher content behind Google URLs and nearly force publishers to integrate to it to land in top results. Why aren't people pissed about this "takeover"? What am I missing? [0] https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/20/mobile-internet-ad-spending-desktop/ https://www.google.com/amp/amp.timeinc.net/fortune/2016/06/2...

brianwawok 10y ago
Amp is amazing. Without amp it's pages full of full screen popovers that take 30 seconds to re see.
- unclebucknasty 10y ago
  Could they have done this without making the underlying full pages/site inaccessible?

JBReefer 10y ago

No one seems to have gotten it yet, but: Instagram. You want to reach the cool kids, you must advertise on Instagram, and the only serious way to use ig is the app.

spurgu 10y ago
Instagram has ads?
- JBReefer 10y ago
  Tons of them, in between posts, and they're fairly well targeted.
  - prawn 10y ago
    I manage three accounts and in the main one, I've never seen ads. Can't work out why.
    - us0r 10y ago
      3 samples I just took (which actually made me realize i get a ton of ads cause I didn't scroll very far for this): https://i.gyazo.com/5d48e7d926ad5e237536c9dfb99d6aa1.png https://i.gyazo.com/5d48e7d926ad5e237536c9dfb99d6aa1.png https://i.gyazo.com/0194219ec43f3ce6e386f9d5b2443bc3.jpg https://i.gyazo.com/0194219ec43f3ce6e386f9d5b2443bc3.jpg https://i.gyazo.com/e7904940fab2d6b610cbac5f83d119d8.png https://i.gyazo.com/e7904940fab2d6b610cbac5f83d119d8.png The last one is a gif or video.
    - cerved 10y ago
      You're excluded from the audience?
- xenihn 10y ago
  Yes, users plugging products in their pictures/posts in exchange for money or free samples.

atishay811 10y ago

You don't have good ad blockers on mobile. With native apps ads are easier to show. You can download and cache them in the background.

vgeek 10y ago
For web? Firefox + uBlock origin works great on Android for web. Organic SERPs are actually visible.

png_hero 10y ago

is this all free-to-play mobile app installs? if so, worrisome.