Nah, the problem is elsewhere. Not looking at an ad on tv doesn't result in anyone not getting paid, because that stuff isn't tracked. It's all based on inciden

Nah, the problem is elsewhere. Not looking at an ad on tv doesn't result in anyone not getting paid, because that stuff isn't tracked. It's all based on incidental measurements after the fact, and selective sampling. Now on websites EVERYTHING is tracked, and advertisers are seeing it in their face every single day how many people skip their stuff, so they get upset. Besides, automation for TV exists as well.