Let's pretend that he wasn't trying to fan the flames, wasn't chasing increased page views and wasn't motivated by ad impressions, that he just wanted to share

Let's pretend that he wasn't trying to fan the flames, wasn't chasing increased page views and wasn't motivated by ad impressions, that he just wanted to share the information he got from his sources and his views on Gizmodo's actions with his readers. In what way could he have done that without giving you the wrong impression?