Yes, directly. The site we run had free shipping at first. But for our given store, for the vast majority of our orders, the shipping costs come out the same.

Yes, directly. The site we run had free shipping at first. But for our given store, for the vast majority of our orders, the shipping costs come out the same. And from my experience, there's a huge difference in customer behavior between free and flat shipping. So, it really depends upon which part of the article you want to talk about. Brick & mortar vs internet stores? Well, the cost of shipping that isn't paid by the customer is very small for our site. At our current sales volume, it would probably be less than the cost of renting commercial space. Obviously, this may not apply to everyone.