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Publish their threatening letter on your blog. Gain the respect of your customers, and new potential customers of yours and theirs, by being the good guys and s
by nudge 16y ago
Publish their threatening letter on your blog. Gain the respect of your customers, and new potential customers of yours and theirs, by being the good guys and showing them to be the ones that resort to legal threats to discourage healthy competition.
- _delirium 16y agoIn some areas this might work, but I'm not sure it's a good idea in general. That sort of thing plays well among tech-geek audiences, but I think not among more general audiences, who will be distracted at best, or scared off at worst.
- jkl 16y agoI, too, imagine that customers wouldn't appreciate the controversy. But what do I know? Has anyone had a positive (or negative) outcome from publicizing a legal threat?
- nudge 16y agoI think it very much depends on your customers. It's true that I was thinking of companies with very tech-oriented customers when I was remembering other cases of this. I can't remember exactly who they were though, sorry. But yes, I should have qualified my earlier response. This is only going to work for certain businesses. If your customers don't care, then I probably wouldn't bother.