The difference between Facebook and eBay is the overwhelming success of the FB platform. Yesterday, Mark said that it only took a fraction of the time to get to

The difference between Facebook and eBay is the overwhelming success of the FB platform. Yesterday, Mark said that it only took a fraction of the time to get to 100MM connect users than it did for normal FB users. They are betting big again on the platform by basically giving publishers even more power with social plugins and the graph api. You are trivializing FB by saying it's just a templating engine for people who don't want to design their own webpage. FB is much more than that, and they will be even more interesting if they prove their graph api idea. In this way, FB is more like a Google than an eBay.