I enjoy a good spy photo of a mysterious new product. It doesn't ruin the surprise for me; it enhances it by keeping me guessing. Gizmodo ruined both for me th

I enjoy a good spy photo of a mysterious new product. It doesn't ruin the surprise for me; it enhances it by keeping me guessing. Gizmodo ruined both for me this week. It just felt unfair, even predatory—acquiring the device itself through shady means, photographing it up and down in high resolution, dissecting it and macroing each component; it turned what was a game into something unnecessarily serious. It turned a coy tease into pornography. I had to imagine the Apple designers and engineers who had made this thing their focus for the better part of a year, cringing as their unfinished work went through the wringer of Gizmodo's pageview circus.