They call this native advertising, where you think you're reading a piece of journalism, you're a few paragraphs in and suddenly it hits you that the article wa

They call this native advertising, where you think you're reading a piece of journalism, you're a few paragraphs in and suddenly it hits you that the article was written to conceal an advertisement, and you feel intellectually violated. From http://adage.com/article/media/york-times-debuts-native-ad-units-dell/290973/ http://adage.com/article/media/york-times-debuts-native-ad-u... > Times staff pitched story ideas to Dell. One of Dell's first paid posts delves into the topic of millennials in the workplace. The author is a freelancer that the Times contracted, according to Ms. Losee. The millennial generation is among four topics Dell customers are interested in learning more about, she said. A Times editor -- not from its newsroom, but instead part of an internal "content studio" -- pitched ideas to Dell around these topics that weren't related to Dell products. Dell approved the story ideas, which the Times farmed out to freelancers.