3 ms·
Name brand sites (NewYorkTimes.com, ESPN.com, CNN.com) are rumored to get CPM rates much higher than that. I agree, however, that Gizmodo is probably not gettin
by kleinsch 17y ago
Name brand sites (NewYorkTimes.com, ESPN.com, CNN.com) are rumored to get CPM rates much higher than that. I agree, however, that Gizmodo is probably not getting those rates. In addition, publishers usually get high rates on their direct media sales, but bursts like this aren't accounted for in those budgets, so they end up placing remnant tags that get substantially lower rates.