I get that this is a pilot program of sorts, but it seems rather... limited. Why not extend this to every account? Whenever an Instagram user posts a picture w

I get that this is a pilot program of sorts, but it seems rather... limited. Why not extend this to every account? Whenever an Instagram user posts a picture which hosts a product, they can decide in that post to create a link to that product. Followers can then buy the product through Instagram, knowing that they are getting a genuine product (unlike, say, if they were going to buy through Amazon). Manufacturers are incentivized to list products through Instagram to drive sales. Users are incentivized to link to the products in their posts because it makes them eligible for some small percent of sales driven through that post. Instagram takes a cut for making the sale happen on their platform. Everyone wins.