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The situation you describe would require building and maintaining what's basically an etsy competitor. That's a hugely more complex undertaking compared to "her
by RickS 10y ago
The situation you describe would require building and maintaining what's basically an etsy competitor. That's a hugely more complex undertaking compared to "here's a buy button that links to a URL".
As much as I'd love IG's UX to become the baseline level of ecommerce quality, I can see why they went the route they did.
- dwightgunning 10y agoRegardless of complexity, if the opportunity is there then they ought have gone after it. Perhaps, though unlikely, they just didn't see it. Alternatively it could be seen as a sign that IG are becoming complacent. A competitor may just swoop in, out-execute, and take the chocolates.
- majani 10y agoOn the contrary, it could be a quick initial test with a plan to flesh it out if the response is good.