Most of the fitness men/women with lots of follows get sponsorship deals to promote protein-bars, weight-loss stuff, and similar. It's not directly based upon

Most of the fitness men/women with lots of follows get sponsorship deals to promote protein-bars, weight-loss stuff, and similar. It's not directly based upon the site, but it is pretty blatant once you start spotting it. In that niche the "leaders" are well compensated already.