I applaud this. I follow lots of #brands of cool hip outdoorsy stuff on Instagram and wish merch sites in general would do a better job showing their products i

I applaud this. I follow lots of #brands of cool hip outdoorsy stuff on Instagram and wish merch sites in general would do a better job showing their products in use so I am not left guessing how they fit and look in the wild. And if this means no more tower heist ads in my instagram, sign me up now!