3 ms·

This is anything but seamless. As soon as I saw them slide out that webview with the vendor's site I nearly vomited. They had a chance to make buying items that

This is anything but seamless. As soon as I saw them slide out that webview with the vendor's site I nearly vomited. They had a chance to make buying items that users like so much more painless, but they only delivered a partial experience. I don't want to bother with creating an account for every random vendor, typing in my CC info, and then having to rummage through emails to get tracking info. This is a great idea, but the execution leaves a lot to be desired.

gopi 10y ago
Apple pay in the web is going to fix most of those issues
RickS 10y ago
The situation you describe would require building and maintaining what's basically an etsy competitor. That's a hugely more complex undertaking compared to "here's a buy button that links to a URL". As much as I'd love IG's UX to become the baseline level of ecommerce quality, I can see why they went the route they did.
- dwightgunning 10y ago
  Regardless of complexity, if the opportunity is there then they ought have gone after it. Perhaps, though unlikely, they just didn't see it. Alternatively it could be seen as a sign that IG are becoming complacent. A competitor may just swoop in, out-execute, and take the chocolates.
  - majani 10y ago
    On the contrary, it could be a quick initial test with a plan to flesh it out if the response is good.
intruder 10y ago
I've been thinking about building something like this for over a year now (I know I know, ideas are worthless). I wanted it to be a social network where brands can hook into and sell their stuff directly from within like you describe. People share their outfits and followers can tap on times like in this demo and directly buy the item if a vendor hooked into it.
- egman_ekki 10y ago
  A bit similar startup from Zurich: http://tech.fashwell.com/ http://tech.fashwell.com/
Anasufovic 10y ago
So the typical experience then?

gopi 10y ago

Apple pay in the web is going to fix most of those issues

RickS 10y ago

The situation you describe would require building and maintaining what's basically an etsy competitor. That's a hugely more complex undertaking compared to "here's a buy button that links to a URL". As much as I'd love IG's UX to become the baseline level of ecommerce quality, I can see why they went the route they did.

dwightgunning 10y ago
Regardless of complexity, if the opportunity is there then they ought have gone after it. Perhaps, though unlikely, they just didn't see it. Alternatively it could be seen as a sign that IG are becoming complacent. A competitor may just swoop in, out-execute, and take the chocolates.
- majani 10y ago
  On the contrary, it could be a quick initial test with a plan to flesh it out if the response is good.

intruder 10y ago

I've been thinking about building something like this for over a year now (I know I know, ideas are worthless). I wanted it to be a social network where brands can hook into and sell their stuff directly from within like you describe. People share their outfits and followers can tap on times like in this demo and directly buy the item if a vendor hooked into it.

egman_ekki 10y ago
A bit similar startup from Zurich: http://tech.fashwell.com/ http://tech.fashwell.com/

Anasufovic 10y ago

So the typical experience then?