Hmm... I think the hidden story is this guy made the "stun-gun" to fill a need--filling a need is one of the elements you always hear when people talk about sta

Hmm... I think the hidden story is this guy made the "stun-gun" to fill a need--filling a need is one of the elements you always hear when people talk about startups, creating your product, etc. So, it only makes sense that the stun-gun he created was really for crowd control from the fanatical and frenzied parents who trampled each other when tickle-me-elmo first came out, not this spin doctor story about "looking for new power sources for toys." You know it makes sense ;) On a slightly more serious note, how awesome would that introduction line be... Stranger: So what do you do? Bruce Lund: Well, I invented tickle-me-elmo. Stranger: Aw, isn't that cute. Bruce Lund: Oh yeah, and a gun with a god-like knob to choose life or death when it hits it's target.