This is obviously a strong play by Facebook taken from the WeChat playbook. Furthermore, it helps connect the dots with their Oculus purchase. Believe it or not

This is obviously a strong play by Facebook taken from the WeChat playbook. Furthermore, it helps connect the dots with their Oculus purchase. Believe it or not, any company... even Facebook, can brand themselves as a gaming/entertainment company over time. It was not too long ago that Facebook was the de-facto platform for games such as Farmville.