> tells Apple they can disappoint and dictate to their customers More correctly, tells Apple that they can disappoint and dictate to some of their customers.

> tells Apple they can disappoint and dictate to their customers More correctly, tells Apple that they can disappoint and dictate to some of their customers. Whether it's a problem for Apple is, of course, dependent on whether it disappoints enough customers sufficiently. My sense is that they will continue to appeal to a large number of people who want highly attractive, easy to use, reasonably capable, reasonably portable kit. They will also continue to attract those who wish to service said people. What they'll fail to do is continue to service the more niche clientele who traditionally swore by Apple e.g. non-Apple ecosystem devs and heavy duty media makers. I'm not hugely happy about this trend as I'm sort of in one of these niches. I'd quite like to have access to a big, expandable chunk of kit that has Apple's traditional build quality. But I'm still likely to upgrade to a 7 when my contract renews as I have a pair of Bluetooth headphones. I mean, I use my phone for appy things and music when I'm travelling. In that regard I'm really not niche at all.