Not quite the same thing. iPhone gets updated. The Apple II didn't release "Apple II v2,v3 etc" (as far as I know anyway). And the iPhone isn't a single produc

Not quite the same thing. iPhone gets updated. The Apple II didn't release "Apple II v2,v3 etc" (as far as I know anyway). And the iPhone isn't a single product, but has all sorts of dependencies via the app store and iTunes. Not to mention the built-in features like the camera, maps, AI, and whatever else it can do natively. In fact, modern smartphones can do so much, consumers probably find it hard to keep up with it all. And finally, if I were Apple, I'd release an advertisement along the lines of "fire-proof gloves not required" or something clever with a subtle dig at the Samsung disaster which undoubtedly strengthened iPhone sales.