Indeed. Normally when a person or company makes a highly visible mistake they make sure it doesn't happen again. I think that Danny's defensiveness was a lot of

Indeed. Normally when a person or company makes a highly visible mistake they make sure it doesn't happen again. I think that Danny's defensiveness was a lot of what fueled the bad PR, since it drove expectations that this could happen again. An explicit commitment that it won't is a big improvement and exactly what was needed.