I think the solution is even simpler. I'll call it "Market Driven Decision Making" - Define the problem statement with your customer - Brain storm solutions w

I think the solution is even simpler. I'll call it "Market Driven Decision Making" - Define the problem statement with your customer - Brain storm solutions with your team and advisors - Stack rank solutions by time to implement and completeness - Present the top three solutions to the customer - Execute on the one the customer chooses Managers / Leaders should do this continuously in my opinion. Either you are solving a problem for a customer, or your ego. One pays, the other doesn't.