It seemed to be all but ignored when the Google clicks data was released last week. One blog (I forget which) made a very good point that the market will self-

It seemed to be all but ignored when the Google clicks data was released last week. One blog (I forget which) made a very good point that the market will self-correct for the lower amount of clicks. Since the clicking area is now smaller and more targeted, one could make a relatively safe assumption that less click throughs are accidental and/or from deceptive web design. All things equal, this should drive up the price per click enough to offset the lower total amount of clicks. But that only deals with the "click through" problem not the "who clicks through" problem.