It looks a bit like impact mapping. One of the techniques I learned from that is to say the opposite of your intuition, and then try to prove it wrong. Obviousl

It looks a bit like impact mapping. One of the techniques I learned from that is to say the opposite of your intuition, and then try to prove it wrong. Obviously, it doesn't prove that your original intuition was right, but it's a useful exercise in critical thought. For example: * We'll get more signups by making this button bigger * Opposite - we'll get more signups by making it smaller * That's not true because fewer people will see it. But will they? What's if it's just a bit smaller? What if it's a different colour or in a different place or has more whitespace around it? The 'obvious' original intuition starts to look less obvious.