Kids tend to be dishonest to themselves because they get caught up in playing a social role, and only gradually fall off of that track over time. So in a lot of

Kids tend to be dishonest to themselves because they get caught up in playing a social role, and only gradually fall off of that track over time. So in a lot of ways it doesn't matter what you say or prompt them to say at that one moment. If you want them to want things that aren't money, you have to build a whole village of peers and mentors that keep driving that point home. Sadly the world is mostly petty and will slot business ownership into "job+" - even people who operate businesses themselves!