Could be submarine marketing, but I'd never heard of System76 until here on HN right after the Apple event... says on their twitter they're seeing > 4x their us

Could be submarine marketing, but I'd never heard of System76 until here on HN right after the Apple event... says on their twitter they're seeing > 4x their usual traffic. (https://twitter.com/system76/status/793133162327003136 https://twitter.com/system76/status/793133162327003136). Between this and Michael Tsai's absolutely scathing collection of negative responses from all kind of big influencers (http://mjtsai.com/blog/2016/10/27/new-macbook-pros-and-the-state-of-the-mac/ http://mjtsai.com/blog/2016/10/27/new-macbook-pros-and-the-s...), it seems like Apple really did it this time...