They're not going to control it for any apps, App Store or non. It's a guideline. They're just saying, "Based on our research developing this thing, these are t

They're not going to control it for any apps, App Store or non. It's a guideline. They're just saying, "Based on our research developing this thing, these are the things you do and do not want to do when developing for it." Same as any other company that makes any other thing does.