There is (was?) so much creativity on Vine, it's insane. Many times, I've been delighted by the originality that people have been able to cram in a mere 6 secon

There is (was?) so much creativity on Vine, it's insane. Many times, I've been delighted by the originality that people have been able to cram in a mere 6 seconds. Even crazier is that many of these users were just bored teenagers with a smartphone. When people (many of them on this board) complain that smartphones/tablets are all about consuming content rather than creating, Vine is one of my favorite examples to bring up. If I worked in any field that primarily relied on video as its medium (e.g. marketing), Vine would be the first place where I'd try to track down undiscovered junior creative talent. It's been sad to have seen it be completely misunderstood and neglected by the twitter execs, and it wasn't hard to predict, but I'm sad to see it go. And, as the article points out, the fact that many of the most creative, active users on Vine were people from communities typically ignored in tech/social media makes it even sadder.