I'm not actually arguing against secrecy, I just dislike the name "stealth-mode." The cheese factor in my book is on par with dolling out names like "CEO" and

I'm not actually arguing against secrecy, I just dislike the name "stealth-mode." The cheese factor in my book is on par with dolling out names like "CEO" and "CFO" in a startup before you have a product (or idea of a problem you want to solve) and money to even count. What does a CFO do when there's no revenue? Do you really need to call the guy who gets you blog coverage the "Chief Marketing Officer?" I have no idea, but I keep bumping into startups around the valley that epitomize this. What's annoying is that too many people take themselves way too seriously.