The really big ones (Google, FB, MSFT) are building their own hardware. The typical enterprise data centers are buying of the shelf components. Whether there is

The really big ones (Google, FB, MSFT) are building their own hardware. The typical enterprise data centers are buying of the shelf components. Whether there is space in the middle to establish another hardware vendor remains to be seen. Low price means low margin. And a big part of money is captured by Intel. And the market is not growing so much. But then I'm not a business insider.