It has less to do with what the public clicks and more to do with the level of quality competition amongst advertisers. As more and more brands get smart about

It has less to do with what the public clicks and more to do with the level of quality competition amongst advertisers. As more and more brands get smart about native, the networks will push out the arbitrage sites and other bad actors. Bad advertisers is a sign that an ad network actually works but hasnt matured yet.