Why not sit on the iPhone? Because I think (IMHO) the smartphone industry is about to hit the same problem that Microsoft hit with Office. How do you impress y

Why not sit on the iPhone? Because I think (IMHO) the smartphone industry is about to hit the same problem that Microsoft hit with Office. How do you impress your customer base year after year? Do you hit a point were adding more features to your product is making it more complicated and worse off because of it? Has your competition caught up just enough that in the eyes of the consumer, the difference between best and second best in your product category is small - and price becomes the most important item on the feature list? Product category churn is something all companies need to keep their finger on. Eventually, everything becomes a commodity and price is the only thing you can improve on. And profit margins become the casualty. And yes, I do think the auto industry is about to hit the foothills of this curve.