I found the idea to be startling in this context. However, the idea itself isn't all that crazy. I believe CAA (Creative Artist Agency) had done something simil

I found the idea to be startling in this context. However, the idea itself isn't all that crazy. I believe CAA (Creative Artist Agency) had done something similar to sell their bundled talent packages for movies. If I remember correctly they bought up a huge amount of screenplay rights and then bundled them with their own actors, directors, etc.