I think it is dangerous to look at sales only as the driving value of their brand. Apple became what it is today because they made amazing tools for artists and

I think it is dangerous to look at sales only as the driving value of their brand. Apple became what it is today because they made amazing tools for artists and creators in general. This has a major impact on how their brand is perceived. By ignoring the product categories that cater to their core minority they risk destroying their whole brand. So what if their mac pros and their top tier macbook pros only sell a few million? It's a worthwhile investment to ensure that they remain the makers choice and by proxy remain perceived as not only superficially trendy but also actually top notch. The situation reminds me a little of neighborhoods made trendy by artists who are then pushed out by gentrification.