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It's interesting to compare Outbrain to Google. Google has all my search history, a list of all the AdSense websites I visit, my YouTube history, my location h
by MarkMc 10y ago
It's interesting to compare Outbrain to Google.
Google has all my search history, a list of all the AdSense websites I visit, my YouTube history, my location history, ten years of my email history, my Android app history, my Play Store purchase history. They have a large number of PhD engineers working to develop the best internet advertising algorithms.
And yet when Time or Forbes want to display an ad that will generate the most money, Google is beaten by a company that is simply focused on catchy ads.
I realise that Google's higher standards (and perhaps higher commission) put their ads at a disadvantage in terms of publisher revenue, but I thought that their huge advantage in targeting ads would more than compensate.
- cm2012 10y agoI spend a lot of money on advertising. Google's non search stuff is not nearly as good as FB for targeting.