This is about Innovation and this is something Apple really never was good at even though people threw the phrase at Apple all the time. "Instead, the company

This is about Innovation and this is something Apple really never was good at even though people threw the phrase at Apple all the time. "Instead, the company is tremendously iterative which is a fancy way of saying that they’re good at making steady, small improvements over time." http://time.com/3712678/apple-innovation/ http://time.com/3712678/apple-innovation/ from 3/2015