It seems to me that they know exactly what it's for, people who are sat in front of their laptops, and therefore have no desire at all to gorilla-arm their way

It seems to me that they know exactly what it's for, people who are sat in front of their laptops, and therefore have no desire at all to gorilla-arm their way across a touchscreen Mac. You can tell who Apple thinks a product is for, you can tell because they SAY and SHOW YOU. Whether you agree with their assessment or not, it seems foolish to say they don't think they know.