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He talked pretty specifically about the marketing and sales departments taking over the company? Is there any shred of proof that this has happened at Apple? H
by audunw 10y ago
He talked pretty specifically about the marketing and sales departments taking over the company?
Is there any shred of proof that this has happened at Apple? How has their marketing budget developed over the last few years? Was replacing all the ports with USB-C a typical sales/marketing decision?
Maybe Apple has changed, but not in the way Steve talks about here if you ask me. The only thing that is relevant in that video is that Apple has indeed come to the point where they've gotten a very big monopoly-like position. And they're struggling with finding a new innovation/product which is as big a success as iPhone was. But I don't think they've changed how they've organized the company. It could just be that they haven't found the right opportunity yet. You can't force innovation.