It wouldn't be any better. Valve has had a strict policy of 'let the publisher do whatever it wants' since the inception of Steam. There have been one-off excep

It wouldn't be any better. Valve has had a strict policy of 'let the publisher do whatever it wants' since the inception of Steam. There have been one-off exceptions, but their general policy is to be a platform that facilitates publishers doing their thing, regardless of what that is. There are growing numbers of asset-swap games, and games slapped together in a minute with cheap asset packs. It's not like how Apple approached the music industry with iTunes, laying down ultimatums like '99 cents a song, individual purchases allowed, audio CD burning permitted' which forced music publishers to choose between their retail distribution agreements and iTunes. This would actually be OK if Steam provided any rudimentary filtering/personalization system at all. If they would just take a users activity and feed it into a Bayesian system with 'disliked' games considered 'spam' and purchased or 'wishlisted' items considered 'ham', then put that content on top for that user, it would be much less of a problem. But as it is, they provide nothing like this and don't seem to ever intend to.