I'm not sure about the "Business as target market" thing. In our 12-person company I introduced Macs and now everyone uses one instead of a PC. I'm not sure if

I'm not sure about the "Business as target market" thing. In our 12-person company I introduced Macs and now everyone uses one instead of a PC. I'm not sure if businesses would have switched to Macs without some kind of endorsement from a "Hacker"-friend or employee. If the common perception about Macs withings IT experts will change to "look nice but really not worth their money" I imagine in the long run that could hurt the sales to non-experts too.