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From someone I know who advertised on Outbrain, he said the CTR was way higher on Outbrain than it was on AdWords...so while we may all sit here and talk about
by mbesto 10y ago
From someone I know who advertised on Outbrain, he said the CTR was way higher on Outbrain than it was on AdWords...so while we may all sit here and talk about how crappy those ads are for general use, they do in fact drive traffic.
- chipperyman573 10y agoThat doesn't surprise me at all. Hell, I've clicked on them before and I could tell exactly what they were. I'd imagine that the average user probably clicks on them significantly more than they click on any other type of ad.
- robryan 10y agoIt is mostly just an arbitrage, the site advertising their click bait content just needs to get more money from the numerous ads on their page than they spent on the outbrain click.
- anexprogrammer 10y agoDoesn't surprise me at all. Every time I've clicked on one it's been because I've been under the impression it's another story on the Independent or whoever. Of course those clicks generated 100% bounce rate.