Some interesting points. Sales risk seems very focused towards enterprise sales, but I believe having a go-to-market strategy is more important than just havin

Some interesting points. Sales risk seems very focused towards enterprise sales, but I believe having a go-to-market strategy is more important than just having the ability to hire experienced salespeople. Some products don't even need sales people, but the channels, partner platforms, etc should be identified. Does this product rely heavily on inbound leads, require SEO or content generation, etc? Also, certain risks inherently trump others for early stage startups. Moving from a 3 to a 5 under Product/Market Fit is a much more ideal compared to moving recruiting risk from 1 to 3 or team risk from 1 to 3. (After all, it's kind of moot to hire full time employees for every area if you don't even have good P/M fit)