3 ms·
The ad content is designed to look as though it is part of the source website, so claims made appear to be those of the originating site. Outbrain seems to be t
by omegaworks 10y ago
The ad content is designed to look as though it is part of the source website, so claims made appear to be those of the originating site. Outbrain seems to be the web's answer to native content marketing.
Unfortunately NYT, Huffpo, Wapo don't realize by putting these on their legitimate articles they're allowing these third parties to siphon away some of their credibility.
- kristianc 10y agoThis - they're bought programmatically. The buyer submits metadata (headline, URL, image, etc) to a bidding exchange and they're formatted to look like they're part of the relevant site on the fly.