That may be true, but Apple's most fiercely loyal customers are the content creators. So in this sense, Apple and Adobe serve much of the same marketplace. Crea

That may be true, but Apple's most fiercely loyal customers are the content creators. So in this sense, Apple and Adobe serve much of the same marketplace. Creative professionals who use Macs also use Adobe products. And if we consider media consumption, the standard on the web at the moment is Flash. So for a company who's trying to be a one-stop-shop for media consumption, this type of acquisition probably would make a lot of sense. On the flip-side, I think the culture argument is probably the most compelling. Adobe products don't feel like Apple products. And for a company that makes its money by selling powerful software to creative people, their tools don't seem all that well designed.